About Us 

TreeFork Strategies was founded to help CEOs and business owners increase enterprise value and navigate the most critical moments in their company’s lifecycle.

From mergers and acquisitions to fundraising rounds or leadership changes, every stage demands thoughtful preparation, strategic decision-making, and clear communication. Through value acceleration coaching and strategic communications, we bring the experience, insight, and frameworks to strengthen your business, align your strategy with your goals, and ensure the market recognizes the value you’ve built.

Founder & CEO, CEPA Certified Advisor

Elizabeth Shea   

30 years of experience in strategic communications within technology and B2B sectors, now focused on the advisory and communications that drive a high-value exit.

Entrepreneur

In 1997, Elizabeth founded SpeakerBox Communications, a B2B and B2G technology-centric public relations firm, and led it through a strategic sale to full-service marketing firm REQ in 2019. In 2023, after REQ exited in a financial transaction to private equity, she was named President of REQ as it began the process of integrating with other agencies. 

Advisor

At REQ, she advised startups, growth-stage companies, and industry leaders on using communications as a vessel for fundraising, M&A, and thought leadership outcomes.  Over the course of her career, she has coached dozens of CEOs and entrepreneurs on sell-side and buy-side M&A communications. In July 2026, she became a CEPA® certified value advisor through the Exit Planning Institute® to help business owners build and scale enterprise value.

Speaker

Elizabeth has spoken at distinguished conferences including the Consumer Electronic Show (CES), Potomac Tech Wire, AI House with KPMG, MarComm Summit, and more. Along with being the host of Branching Out, she’s been a guest on Bruce Eckfeldt’s Angel to Exit podcast and Sharon Heaton’s Orange Slices podcast.

Board Member

Elizabeth serves on the board of the DC Chapter of the Exit Planning Institute® and board chair for the Technology Marketing Alliance, a group she co-founded in 2006 for marketing executives to share best practices through panels and networking events. She’s also on the organizing board of MindShare, an invitation-only, member-based organization of CEOs starting entrepreneurial journeys. She has held board seats with Women in Technology, The Leadership Foundry, and SECAF.

Over the years, Elizabeth and her team have been recognized with industry and leadership awards, including:

  • Women to KNOW in Washington

  • Top 100 Tech Titans by Washingtonian Magazine

  • Tech Bisnow as a Top Power Women in Tech 

  • Gold Stevie Award for Excellence in Women-Run Businesses

  • SmartCEO Brava Award

  • Washington Business Journal's Women Who Mean Business Award

  • Women In Technology’s Entrepreneurial Leadership Award

  • Washington Women in Public Relations’ (WWPR) annual Woman of the Year Award

Why “TreeFork”?

A tall green tree with a full canopy stands against a clear blue sky.

A tree signifies growth, stability, and resilience — a force in nature that is always reaching higher. It “forks” to optimize growth, adapt to its environment, and strengthen its structure.

Similarly, if your company is at an inflection point of change or growth, a strong company narrative and strategic messaging can help enhance your journey toward value and market dominance.