About Us

TreeFork Strategies was founded as a consultancy focused on strategic communications for entrepreneurs and CEOs considering an exit strategy.

Whether your company is 6 months or 6 years away from an exit, it’s never too early to prepare for the market using thoughtful tactics to drive valuation. 

Meet the Founder

Headshot of a smiling woman with shoulder-length brown hair, wearing a black blazer, in front of a blurred background with warm lights.

Elizabeth Shea is an entrepreneur with 30 years of experience in strategic communications within the technology and B2B sectors. She brings this expertise to TreeFork Strategies to help companies navigate the complex communications landscape that drives a high-value exit. As Founder and CEO of TreeFork Strategies, she specializes in identifying the critical decision factors buyers desire to build a story to drive higher multiples. 

In 1997 she founded Speakerbox Communications, a B2B and B2G technology-centric public relations firm, and led it through a strategic sale to full-service marketing firm REQ in 2019. In 2023, after REQ exited in a financial transaction to private equity, she was named President of REQ as it began the process of integrating with other agencies. 

There, she advised startups, growth-stage companies, and industry leaders on using communications as a vessel for fundraising, M&A, and thought leadership outcomes.  Over the course of her career, she has coached dozens of CEOs and entrepreneurs on sell-side and buy-side M&A communications.

She prides herself on providing a unique blend of strategic insight and thoughtful communications mastery delivered through a highly personalized, full-spectrum approach.

Elizabeth has been actively involved for years serving on non-profit and industry boards and giving back to the community. She serves as board chair for the Technology Marketing Alliance, a group she co-founded in 2006. TMA brings together technology CMOs to share, advocate and inform of industry best practices. 

She also serves on the organizing board of MindShare, an invitation-only, member-based organization of CEOs as they partake in their first startup entrepreneurial journey. She also has held board seats with Women In Technology, The Leadership Foundry and SECAF,  

Over the years, Elizabeth and her team have been recognized with industry and leadership awards, including:

  • Top 100 Tech Titans by Washingtonian Magazine

  • Tech Bisnow as a Top Power Women in Tech 

  • Gold Stevie Award for Excellence in Women-Run Businesses

  • SmartCEO Brava Award

  • Washington Business Journal's Women Who Mean Business Award

  • Women In Technology’s Entrepreneurial Leadership Award

  • Washington Women In Public Relations’ (WWPR) annual Woman of the Year Award.

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Why “TreeFork”?

A tall green tree with a full canopy stands against a clear blue sky.

A tree signifies growth, stability, and resilience — a force in nature that is always reaching higher. A tree “forks” to optimize growth, adapt to its environment, and strengthen its structure.

Similarly, if your company is preparing strategically for an exit, you can take various paths in communicating your value. We help you navigate communications strategies to drive toward a higher multiple upon exit.