Our Growth Mindset: The TreeFork Strategies Story

At TreeFork Strategies, we know that exploring and completing an exit event will be one of the most significant milestones in your career and your company’s journey. The decisions you make in devising your communications strategy will influence which buyers you attract and the legacy you leave. Through our strategic counsel, we empower founders and CEOs to position their companies as valuable, acquisition-ready brands that attract the right buyers and command higher multiples upon valuation.

What We Believe

Buyers don’t just evaluate financial and operational metrics — there are also attracted to powerful, game-changing narratives. By crafting a compelling brand story that resonates with buyer audiences, you are setting up your business for a more successful exit. Companies that align their communication tactics with buyer audiences early on are likely to have more leverage in the sale process and attract buyers that fit their values and long-term goals.

Why We Exist

Too often, great companies underperform in the acquisition process because their story is unclear, their brand is inconsistent, or their market presence doesn’t fully reflect their value. We founded our consultancy to help solve that problem. By blending strategic communications with brand strategy and buyer positioning, we help companies go to market not just as a “business for sale” — but as a compelling opportunity.

Our Value Proposition: How we Differ from Investment Bankers

Bankers and brokers focus on running the transaction process and finding buyers. We focus on the backstage preparation, helping you clarify your exit goals, ensure your story resonates with acquirers, and dive into the process feeling informed and confident. We typically begin 12-18 months before your company goes to market in order to holistically assess and prepare your company’s exit readiness. We consider your business “exit ready” once it is financially, operationally, and strategically positioned for sale. In other words, an exit ready business possesses features such as consistent brand and financial storytelling, scalable operations, a strong growth narrative, clear market presence and a compelling value proposition for buyers. As your value architect, we deliver tailored guidance and create strategic communications plans that fulfill, and even surpass, your exit goals.