How to Use Sell-Side Communications to Improve Valuation

In an article published by Forbes, TreeFork CEO Elizabeth Shea emphasizes that selling a business—whether for a strategic or financial sale—requires a well-crafted sell-side communications strategy. By distilling your value proposition and amplifying company metrics including market size, messaging, momentum and company growth, companies can significantly boost their marketplace visibility and produce optimal valuation outcomes.

In the article, Elizabeth underscores the importance of determining your target buyer audience and positioning the company accordingly. She explains that strategic acquirers mainly focus on product or services leadership which can be showcased through third-party reviews and industry analyst validation, while financial buyers look for company growth and momentum as highlighted through industry awards and press releases.

“Having an organized sell-side communications plan gives suitors confidence they are pursuing a winning acquisition” Elizabeth explains. “It can increase awareness about your company, improve your valuation and smooth the way for post-acquisition success.”

Read the full article on Forbes.