Five Communication Strategies to Bolster Your Company’s Fundraising Efforts

In this Forbes Article, TreeFork CEO Elizabeth Shea discusses how companies in the fundraising process can leverage marketing and communications strategies to target investing and business communities. She delves into five items on a fundraising communications strategy checklist: mapping out your media strategy, securing third-party validation, prepping your pitch deck, expanding your network with “friendlies,” and controlling your message. With these tactics, companies can validate their growth potential, build investor confidence, and maximize exit outcomes.

“It’s an exciting time in the marketplace with plenty of capital to go around, and it’s important to ensure marketing and communications is involved.” Elizabeth states. “The role of the CMO is ever-evolving, so grab a seat at the fundraising table!”

Read the full article on Forbes.