Merger And Acquisition Strategy: Three Tips for Buy-Side Communications

In this Forbes article, TreeFork CEO Elizabeth Shea explains that when an acquisition is on the horizon, deploying a robust and well-timed communications strategy is just as critical as other forms of due diligence. Effective messaging can shape market perception, open your business to future opportunities, and align stakeholders before and after the deal closes.

She describes the key components of a successful sell-side communications strategy: communicating your long-term goals with short-term milestones, ensuring internal and external consistency with your message, and tailoring to various audiences.

Whether you’re highlighting a new executive hire or a strategic banking relationship, “every announcement you make sends a signal to the market,” Elizabeth explains. Subtle cues can position your company for greater visibility and credibility, allowing you to “communicate your weight class, strategy and trajectory without hard numbers.” Communicating key updates clearly and consistently through carefully chosen channels can help bring your company front and center to your desired acquirer audience, setting your company up for success.

Read the full article on Forbes.